New York’s AG says the operator behind Bitfinex and Tether tried to hide millions in losses with client funds. The exchange denies the charges.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.
Using blogs, infographics, media interviews, even visits to mosques, doctors and communicators are emphasizing the importance of vaccination—and dispelling ‘anti-vaxxer’ mythologies.
Take a brisk walk outside, try listening to video game music, and save the editing for later. Above all, don’t stop putting words onto the page.
A shoestring budget needn’t leave your organization hamstrung. Try these approaches to find donors and raise awareness of your good works.
Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights.
The tech giant had spent months teasing a deal to develop a major hub office in Queens. After some backlash, the company opted out, prompting a new round of high-profile commentary.
Jousting and jesting, the brand garnered the bulk of the Super Bowl’s social media impressions. However, its barbs targeting rival breweries earned it criticism as well as positive buzz.
Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins.
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media.
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts.
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.
Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply.
The travel company communicates with multiple subsidiaries and offices all over the globe. How does it make its emails more effective in such a large, international organization?
