Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here’s a glimpse at what happened when its marketers started writing news.
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
Brand managers are placing more emphasis on consumers’ journeys with their organizations in order to gain more loyal fans. One marketing expert shares keys to making your audience happy.
Today’s digital age demands content leveraging and collaboration. And that requires security.
The mobile phone carrier is on the hook for a hefty sum after a federal investigation found it was using targeted advertising and tracking consumers on the Internet.
There’s no sense in posting an article without promoting it. Nor is it wise to rely on basic tweets and RTs to spread the word. Here’s how to make the most of the expansive Twitter network.
The ‘lean, mean, green fighting machines’ aren’t just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
Identifying timely topics is a first step, of course, but other marketers are feeding from the same online trough and trying to impress a dwindling pool of journalists. Try these approaches.
With changing social media algorithms and online ad blockers, this method is becoming ever more important. It does require a hefty budget, though. Try these persuasive approaches.
Your brand reaches new dimensions that your competitors can’t even fathom, but if the tone of your messaging doesn’t deliver that excitement, your branding has failed. Try these approaches.
Customer feedback comes in many forms and can eve be hostile. Often, customers reach because they need assistance in better understanding the product or too. Remember these tips when tackling the duty of dealing with customers in flux.
2015 was a milestone year for content marketing, and it’s become one of the most relied upon tools for brand managers to directly reach audience members. These tips will help strengthen your company’s strategy and shift from traditional tactics.
Generation Z is a big part of today’s online picture, and about as innately high-tech as they come. Want to engage with your content? Here are a few suggestions for how to gain traction online with this post-millennial group.
Attract your audience with infographics, videos and more. Here’s how.
Take advantage of the time and effort you spend on creating presentations and white papers, and repurpose them to boost your organization. Here’s how.
