Also: The head coach of the Golden State Warriors dedicated his press conference to voicing his anger and frustration over gun control laws.
There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.
CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
Also: A cotton candy lobster will star in her own line of NFTs.
Also: Would you watch a Taco Bell musical? No? What if we told you it starred Dolly Parton?
Also: Domino’s Pizza goes after your crusty ex.
As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?
Use these best practices for polling to better measure the effectiveness of your messaging.
Follow these six rules to create a virtual presence that is worth the investment.
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
Also: A new Netflix documentary skewers the company culture of Abercrombie & Fitch.
Communicators should prepare for the end of greenwashing ahead of a sweeping SEC plan to overhaul climate change reporting.
From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
