When COVID-19 disrupted its annual Poppy Wall display, the company deployed the technology to create a virtual experience to honor the fallen.
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
In response to the COVID-19 outbreak, the company is looking at new ways to use existing internal communications channels.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
For the next generation of communicators, female initiative and mentorship has made all the difference.
Also: Kickstarter employees vote to unionize, Buger King shows off its all-natural burger with mold, PR pros’ top priorities, and more.
As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial.
Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more.
When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.
