PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events.
It’s been a year of more lows than highs, but readers were willing to share some of the things that made them grateful in a tough year.
The agency leader shares his messages for clients and staff during the ongoing crisis and what has helped him through a tough year.
Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget.
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.
A look at how the consumer car shopping website quantifies media coverage.
A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.
Here’s how to lift a voice for those in your organization who prefer to listen than speak.
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
