MeasurementTina McCorkindale and Mark Weiner
Is commtech a fad or an enduring truth?
Or both?
Search Results (opinion)
Crisis CommunicationsDustin Siggins
How to make a competitor’s trust crisis into your opportunity
You’re ready for your own crisis — but are you ready for your competitors’?
Social MediaCarmen Collins
A brief history of the 3 phases of the Web (and why they matter)
Plus definitions of blockchain and NFT you’ll actually understand
BrandingCurtis Sparrer
RuPaul: The most important name in … marketing?
She knows how to work it.
Media RelationsAbby Hendryx
The art of the podcast pitch
Pitching a podcast isn’t like pitching traditional media.
Daily ScoopDawn Olsen
Kylie and Kim scold Instagram and GE rebrand reax
Plus: Snapchat expands to desktop.
Ragan AwardsJohn Cowan
How PR helped sell more almonds in Mexico
The Almond Board of California used Instagram and influencers to reach consumers. It won first place in the “Campaigns: Social Media Campaign” category of Ragan’s 2021 Media Relations Awards.
Daily ScoopDawn Olsen
Gen Z prefers TikTok over Google, how brands build influencer strategy, and the rise of BeReal
Plus: Sesame Street character faces backlash after passing over two Black children at a parade
Writer’s PassportBrian Pittman
3 tips for quick, catchy and correct stories
Tired of wasting time on content that falls flat? Here are three ways to punch up your press releases, posts and stories so they reach new heights — and score more readers.
Daily ScoopDawn Olsen
New emojis are coming, journalists on ‘bothsidesism’ and reviving deleted texts
Plus: A McDonald’s and a Dairy Queen get into a sign battle.
Ragan Insider Allison Carter
How to prove brand journalism’s value before you have hard results
It takes time to move the needle, but you can start proving your value now.
Leadership CommunicationsMary Olson-Menzel
Why you should hire a business coach – and how to find a great one
You need a coach on your side.
PRAntonio Duarte, Diego Arvizu and Arturo Arriagada
The rise of the multilatina company
These Latin American powerhouses are growing.
PRAllison Carter
There’s a big gap in how PR leaders, employees rate leadership performance
And other findings from The Plank Center for Leadership in Public Relations’ biennial Leadership Report Card.
Daily ScoopEmma Atkinson
Backlash to First Lady’s speech, an apology from a Florida editor and verifying companies’ ESG claims
Also: A new scam threatens the reputations of restaurants across the country.
