Brand managers know the importance of a positive consumer experience, but how can you turn these interactions into increased revenue? These tips can help.
Hint: The right colors can open doors; the wrong ones will shut them in your face.
HubSpot’s recent survey revealed that many marketers are focused on crafting content that consumers love, especially video. Many struggle to increase revenue and prove ROI.
To stay ahead of the curve, your strategy has to be mobile-friendly and video-heavy, yet agile enough to pivot along with consumer preferences.
Many health care marketers view content as a powerful engagement tactic, but many struggle to measure effectiveness and to create consistently high-quality articles and videos.
Coming up empty for your next online post? Try these ideas to identify your target audience, find out what they’re curious about, and provide meaningful insights.
Boost engagement and loyalty, while sidestepping PR problems and online firestorms. This infographic can help you power your digital efforts with consumers.
The airline has announced a list of changes it’s making to regain consumers’ trust. Its CEO said: ‘Our policies got in the way of our values, and procedures interfered in doing what’s right.’
An increasing number of communicators, fewer journalists and over-saturated outlets mean a fresh approach to news articles and other content is essential. Employ these strategies to boost your exposure.
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
Seth Godin said it’s ‘the only marketing left,’ but many communicators are still not sure of its benefit to their organizations and clients. Consider these arguments.
A balance of both side’s efforts is crucial to growing your brand image, but how do you get them to coexist? Follow these guidelines.
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
One reason for producing and sustaining a business blog is to drive traffic to your organization’s website. Here are three ways to make sure those backlinks get the reach you desire.
With the increasing focus of online content and social media interaction, brand managers can find it hard to keep consumers from jumping ship. This infographic can help.
