The team’s research around the best customer service experience drew positive press and bolstered its share of voice. Its efforts won first prize in the B2B Campaign category of Ragan’s PR Daily Awards.
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The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.
Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
A PR student and her mentor share insights about their relationship and consider how this important too for career development and growth could be improved.
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As organizations continue to chart these uncertain waters, it’s important to have gratitude for the stakeholders that have kept them afloat.
The organization has awarded nearly $800,000 in Bridging the Dream scholarships to help 33 students across the country, winning PR Daily’s 2020 Corporate Responsibility Award for “Education or Scholarship Program.”
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
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One PR pro shares her perspective on why keeping it all in the family was a great choice for her career—and some of the important lessons it taught her.
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation.
