Great content can build trust among consumers, win you favor with Google’s search rankings and more. Here’s what you should know about adjusting your content marketing strategy.
A new study shows that 66 percent of SEO managers work in-house, mainly managing social media and creating content. What are they doing to better serve PR efforts?
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
The airline’s social media team has embraced livestreaming, and so can you. Consider these insights to craft content your viewers crave, measure your success and more.
Investing in original content and owned media can feel like a gamble with incredibly long odds, but there are at least 36 ways to amplify your efforts for better returns.
Grab consumers’ attention with interactive tactics such as quizzes, worksheets and more. Try these ideas on for size.
Instead of obsessing over the medium, prioritize storytelling, design and formatting.
Seventy-seven percent of marketing professionals said they want to turn leads into customers, and 55 percent want more website traffic. Here’s how you can rise above the noise.
Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.
Facebook Messenger can be a crucial tool for customer service efforts. Here’s how to make use of the feature primed for chatbot success.
Clean, clear copy is essential to building your audience. Try these tools to make your content sing.
Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it.
The two strategies will continue to have a huge effect on winning communication campaigns, but both will require different approaches than what has worked in the past.
As the strategy gains momentum—and budget dollars—in organizations around the world, communicators say they’re getting more savvy. However, measurement still confounds them.
