With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.
Facebook has removed some third-party programs for targeting audience segments. Here’s how organizations can forge ahead with Facebook’s native tools.
Without that crucial payoff, you’ll lose the recipient—maybe just that once, but possibly forever. Limit your risk by focusing on their needs and wants. Here are a half-dozen approaches.
Developing new customers is an important part of any marketing strategy, but repeat buyers spend more—and help promote your brand. Here’s why you should keep talking to them.
As more organizations embrace the strategy, brand managers across industries are looking to refine their techniques. See how your content type and posting frequency measures up.
The platforms are turning to original shows and must-play commercials placed before user content, in an effort to increase revenue streams and to entice marketers and PR pros.
Reporting experience translates well to content marketing. Former newshounds still have the training and instincts to tell your organization’s story.
With the mad rush to draw engagement to blogs and websites, content managers are turning to captivating images to lure readers. Try these tricks to pump up your efforts.
When it comes to crafting articles and producing videos that make stakeholders rave, it’s all about keeping your goals—and your audiences—in mind.
Without being able to time travel, how can PR pros know the right time to publish material for their niche? Here are some questions to direct your efforts.
Ephemeral communication has become a crucial part of a successful content strategy, but would Snapchat, Instagram Stories or Facebook Stories better serve your goals?
Annual reports? Market trends? Data mining? Blah. Hey, not so fast. Here are seven examples of companies that turned seemingly routine information into compelling, on-brand messaging.
Expected to do more with less? Join the experts in New York City and discover how to keep up with content demands.
In a marketplace where measures of trust are plummeting, communicators are desperate to regain their audience. Here’s one tool you shouldn’t overlook.
When hurricanes struck late last summer, two organizations were ready with spiffy off-site content hubs that got the word out to journalists, worried consumers and other stakeholders.
