10 questions editors should ask to eliminate rookie mistakes
Identify your role in the process, and ask yourself these 10 questions, including ‘What’s the proper tone?’ and ‘What matters most?’
Identify your role in the process, and ask yourself these 10 questions, including ‘What’s the proper tone?’ and ‘What matters most?’
The practice isn’t widespread, according to the reporter who wrote the story identifying it.
The firm representing the toy is fielding press inquires like crazy, while Mitt Romney’s communication director nurses his wounds from today’s gaffe.
A reader’s helpful email to a professional media trainer highlights a few extra guidelines no PR practitioner should ignore.
The golfer has given some famous press conferences. Put this one on the list.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Last week, the author explained what annoyed journalists about PR professionals. This week, she discusses how to connect with the media.
You saw the ‘stuff PR people say’ video. Now it’s the media’s turn. What do you think?
A journalist and communications strategist explains three secrets to interview preparation.
Major media outlets use tweets primarily to broadcast their stories, and many journalists are no different, a study says. But you can still connect with and pitch to them through Twitter.
Working with a journalist who just isn’t hoisting it aboard? Maybe he’s faking it—or maybe he truly doesn’t get it. Here’s how to find out and respond.
Tired of journalists ignoring your emails and calls? Follow these tips to build a solid relationship with them.
Besides writing about the lockout, the bored basketball writers of America are finding a variety of ways to stay busy.
Landing coverage won’t do your company any good if the reporter gets the facts wrong. How to make sure reporters tell your story accurately, every time.
A reporter calls and is looking into alleged misconduct by your organization. Don’t panic; there are ways to make your case.