Today’s patriarch might be modern and cool, but that doesn’t mean he isn’t full of sage wisdom and advice. Here a sampling of dad-friendly campaigns and the insights behind them.
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
The saga’s fans and social media go together like Jedis and lightsabers. #MayThe4thBeWithYou grabbed attention online from brands big and small. Here’s what many drummed up.
Public relations is much more than a nine-to-five job, but most of us wouldn’t change a thing. Here are tactics and behaviors that pop up spontaneously outside our cubicles and after client meetings.
Politics and parody often go hand-in-hand. To make the most of this year’s favorable circumstances, here’s what some playful marketing pros have drummed up.
From the pressure of producing a first draft to the elation of selecting the perfect word, these nuggets of wisdom sum up what it’s like to have a career writing and editing.
What are you waiting for? Your shot to be named the latest and greatest in digital PR and social media is coming to a close. The last day to enter the Digital PR & Social Media Awards is Wednesday, Feb. 10. Enter today.
The skills PR and communications professionals use to do their jobs also come in handy in other areas of life.
Marketers can glean moral insights as well as strategical ideas from these seasonal classics.
Pontificating, dwelling on setbacks and waiting until everyone is sloshed—including you—are all invitations for disaster to strike. Keep it light, brief and positive, and pass the crab puffs.
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.
With pen and paper or at the keyboard, a daily burst of putting your thoughts into words can be transformative.
This guide will give you ideas for any wordsmith this holiday season.
Create stories and visuals your audiences want to check out that’s timely for the season with these tools and tips.
Starbucks says the design invites customers to create their own stories on a blank canvas. A former pastor says it’s because Starbucks ‘hates Jesus.’
