Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out
Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.
Good morning, PR pros:
It’s not the death of a brand mascot, but H-E-B’s Super Bowl ad teaser has people talking over the chance to win a lifetime of groceries.
https://youtu.be/7cjygzachs8
The company’s news release said, in part:
With the launch of this year’s Big Game commercial, the recently-named #1 grocery retailer in the nation will roll out a sweepstakes that gives participants who download the new My H-E-B app an opportunity to play a fun mobile game for a random chance to win the Texas-sized grand prize.
The chain’s efforts for the big game illustrate another way of standing out from the crowd (who doesn’t enjoy free stuff?) as well as using a big opportunity to push an initiative, such as a branded app.
Here are today’s top stories:
Former Los Angeles Lakers guard Kobe Bryant died Sunday in a helicopter crash, along with his 13-year-old daughter and seven other passengers. Bryant was 41.
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