Nokia says to marketers, ‘Your company here’ (on its cell phone)
Looking for a product to brand? For an undisclosed amount, Nokia, the world’s biggest cell phone maker, will give marketers a chance to brand a mobile phone. “Advertisers choose a Nokia phone that complements their demographic target, splash the handsets and the accessories with their visual identities, embed some mobile content into it and wrap it all up in packaging plastered with their logo,” reported Advertising Age ’s Rita Chang.
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