NFL’s #MyCauseMyCleats promotes health and wellness issues
Some 500 pro football players helped raise awareness—and money—for their favorite charities. Check out how those athletes have stepped up to help educate fans.
Week 13 might be in the books, but the painted cleats worn by more than 500 NFL players are still alive and kicking.
For the first time, the league allowed players to“wear custom footwear in regular-season games.” The #MyCauseMyCleats campaign has given players the chance to design shoes that show their commitment to a broad range of charitable causes.
CNN.com reported players chose to highlight issues such as child abuse, autism, bullying, heart disease and mental health.
“The cleats can only be worn during Week 13 of the season. Their vibrant patterns are a huge departure from the usual guidelines for game time cleats. Typically, all of the players on a team must wear shoes with the same dominant colors. Things like brand names and logos generally aren’t allowed, and when players break the rules, they get fined $6076 for the first infraction and $12,154 for subsequent ones.
The league and players worked on the campaign for 18 months, and several of the players’ stories were featured on The Players’ Tribune website.
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