Need a social media strategy? Here’s your 7-step plan

Companies have meetings upon meetings to discuss this, and I’ve been a part of many of them. It can be tiring to go through endless discussions about social media strategies, and you know what doesn’t work for a social media strategy? Not being social.

Social media works when you become public about your discussion, so my advice is to fast-track your social media strategy with the following steps.

While everybody’s situation is different, I find myself recommending the following basic model for most of my clients. There are plenty of variations, but if you don’t know where to start, this model Though everybody’s situation is different, I find myself recommending the following basic model for most of my clients. There are plenty of variations, but if you don’t know where to start, this model will work well for you.

Step 1: Set up your own media outlet

You need an outlet to publish your thoughts. You need a place where you can invite influencers and customers to be interviewed. You can’t become an online influencer if you don’t create content. My mantra is, “Content is the currency of social media and search.”

If you want to be traded and visible in social media and search, then you must create content—ideally, good content.