Mustache marketing: How a little Tom Selleck went a long way

Ever heard of the American Mustache Institute ? It helped bring back the mustache (sort of), thanks to some good, old-fashioned PR and a steady drum beat of social media. The creators had lots of fun with it, and it was for a good cause — other than restoring the mustache: The institute raised funds for Challenger Baseball, a baseball league for children and adults with disabilities.  Advertising Age has more on the ‘stache.