Musings and social media tips from 7 health care communicators

Here is a sampling of tech tools and insights to keep communicators busy in 2017.

Storytelling continues to be on communicators’ minds. Matt Braun, PR manager at Aurora Health Care in Milwaukee, offers this advice: “Focus on telling great stories through earned and owned media, and never underestimate the importance of strong relationships with media contacts.”

Braun’s department focused on storytelling in 2016. One standout: “I’m really proud of a story about a new transplant technique that’s led by one of our physicians,” he said.

One tech tool that Braun recommends is TV Eyes: “It’s a great tool to help us track television coverage throughout our geographic footprint. We’ve also begun using live video tools like Facebook Live to tell stories of our facilities through owned media channels.”

Braun says that this year he would like to see “how we can grow our owned-media tactics to capture more moments at our facilities that demonstrate how our clinical experts are helping people live well.”