Memo to Bloomberg reporters: Don’t use Twitter for breaking news
The media company’s new social media director is encouraging staff to tweet, with some notable exceptions.
Go to Twitter and find a Bloomberg reporter—they’re encouraged to tweet.
An internal memo from Bloomberg’s new social media director, Dan Fletcher, outlines a revised digital policy. In a memo to staff, which was leaked to the media, Fletcher explains:
“Twitter is easy to use and has become a valuable news source for millions of users. It’s the best way to help readers discover the work you’re doing and monitoring conversations within your beat.”
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