Pitching insights from Digiday, CNBC, WHYY & Adweek journalists

As the usefulness of the common press release continues to wane, short, customized and targeted pitches are increasingly becoming the No.1 tool for PR pros.

Yet, when journalists receive between 50–100 cold email pitches per day—and admit to rejecting a whopping 95 percent of them—it’s more important than ever to make sure you’re getting it right.

Wouldn’t it be great to know exactly what will prevent your pitch from ending up in the trash before you’ve sent it? We had the opportunity to interview four journalists about what they look for in pitches from PR professionals. In this interview, you’ll hear from:

We asked them each five quick questions about the number of pitches they receive each day, what causes them to reject a pitch, their typical schedule for reading through pitches in their inboxes, how to make a pitch stand out and how they collect story ideas.