Marketers’ solutions to hot-button issues
Communications experts love doling out advice. Few, however will be honest about what makes them reach for the stress ball. Here are some stressors—and how to overcome them.
Very recently, I heard a group of seasoned communicators and marketers cite their biggest frustrations with the industry these days.
Do any of these sound familiar?
Experience versus running a test
So-called experts have long been handing out advice about areas of communications for which they have no practical experience. A new twist, though, seems to have touched a nerve.
After hearing the situation and the challenge/opportunity, the experienced professional tells the group seated around the table that best practices strongly suggest a certain strategy and/or tactic. She knows her recommendation is the right step. She’s used it before herself, and she’s seen how others have benefitted from the same action. WORKSHOP: Use Facebook, LinkedIn, Twitter, Snapchat and Instagram to get huge results.
It works. It’s proven. It’s the appropriate counsel she should provide.
Enough said, right? Not quite.
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