Many PR pros are promoting themselves online, not building community

“Social media can be a selfish space, and it’s starting to reflect in the blogosphere,” Lauren Fernandez wrote for PRBreakfastClub . “Who has the best posts? [Who has] the most comments? Who’s publishing the story first? All questions that I hear people chattering about.” Does this mean there is more self-promotion than community building happening online? “Our industry is about being in the background,” she continued. “We put our brands and clients f…