Make your words shine with tips from these PR experts
Join master wordsmiths from Tronc, Muck Rack and The Associated Press at the PR Writing Conference in Chicago.
Compelling copy can land you in the headlines of major publications, but a poorly worded pitch can get your stories thrown out—or set you up for legal trouble.
Fortunately, you can ensure your writing is doing the former. Here’s what three experts recommend:
1. Lauren Pulte, corporate communications manager at Tronc , stresses the importance of maintaining your brand voice across all channels.
2. Greg Galant, CEO at Muck Rack, says brevity and clarity are key to catching the attention of journalists.
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