KFC and DHL respond to the #KFCCrisis
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
When all you serve is fried chicken—you had better not run out of chicken.
KFC faces a poultry shortage that has closed stores across the U.K. and Ireland, unleashing jokes and dismay on social media and highlighting the dangers of making big changes to a global supply chain.
Although the company has tried to keep it light, critics cry fowl and question the organization’s management.
Fast-food fans were in a flutter Monday after most of the 900 KFC outlets in the U.K. and Ireland were forced to close because of a shortage of chicken. The company apologized to customers, blaming “teething problems” with its new delivery partner, DHL.
[…] It said those branches that remained open were operating a limited menu or shortened hours.
The fried chicken chain tried to frame the store closings as a move taken to preserve brand integrity.
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