Keys to conquering social media in 2017

Social media—as many digital marketers know it—refuses to slow down.

To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies.

To more effectively engage with audiences, automation marketing outfit TapInfluence foresees an increased dependence on the relationship between brand managers and influential social media users.

Here’s more, from its 2017 predictions guide:

Influencer marketing has emerged as a real line item in the modern marketer’s toolkit. The question is no longer whether or not it works; rather, it’s how to best integrate influencer marketing in a scalable way.

What else should social media marketing teams have on their radar for the coming year?

Here’s what to watch—from several digital engagement pros:

Stop reaching.