Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

Good morning, PR pros:

If your coffee needs more of a kick, Pabst Blue Ribbon might have the answer.

The brewery is debuting “Hard Coffee,” which is a drink that contains “Arabica and Robusta coffee beans and rich, creamy American milk,” vanilla flavoring and 5% alcohol by volume.

(Image via Pabst Blue Ribbon)

The offering aims to boost slumping beer sales, but it raises the question: What’s too far outside the box when you’re trying to revive a tired brand?

Here are today’s top stories:

The e-cigarette company continues to fight an onslaught of negative publicity as two of its executives testified on Capitol Hill this week. The company was accused of altering portions of material from Stanford University’s tobacco prevention toolkit, presenting its products to high-school students in a positive light.

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Don’t be part of the minority of communicators who give the industry a bad name.

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