Is the texting-while-driving PSA too graphic?

Have you seen the British public service announcement about teens texting while driving? Here’s the gist: three teenage girls are in a car. The driver is sending a text message, which is the cause of a fatal crash. The depiction of the wreck is extreme. “The PSA sends out a horrible visual to illustrate the dangers of texting while driving,” Michael Inbar reported for TODAYshow.com . Is it too extreme to get the message across?