Is it OK to demand links from a reporter?
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way.
Just how hard should a PR pro push to get a backlink to a client’s webpage?
A run-in with one PR pro sent Digiday’s Lara O’Reilly to Twitter to ask about a practice that is more and more common these days: asking for a link to your webpage.
I was just refused an interview because I declined to include a link to their company website in the article we publish. They told me some major news outlets *do* grant this. (I checked the outlets the company mentioned — and they had.) Is this more common than I thought?
— Lara O'Reilly (@larakiara) August 4, 2020
And no, I'm not going to name any names. Just wanted to get a sense of whether this was becoming more common practice than I had realised.
— Lara O'Reilly (@larakiara) August 4, 2020
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