Instagram opens post scheduling to brand managers
The announcement enables PR and marketing pros to view other business profiles, see posts their organizations have been tagged in and schedule content.
Social media pros, rejoice: Now you can schedule branded Instagram posts.
On Tuesday, the platform announced that businesses on Instagram can now schedule posts, view other organizations’ profiles, and view posts in which they’re tagged.
Post scheduling works for all organic content, but brand managers won’t be able to schedule ads.
The closest Instagram got was the added support for Drafts, which allowed social media managers and other users to prep a post and save it for later publication.
Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself.
Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.
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