Infographic: Why longer content is sometimes better
While some writers may focus on pumping out lots of quick hits instead of long, in-depth posts, this infographic argues that being long-winded can have its uses.
Less is not always more.
Long-form content (content with more than 2,000 words) performs better because it gets you more shares on social media, you get more links to your website, and you increase your website authority. It is related to higher rankings in search results since the average content length of the top 10 search results is typically over2,000 words.
There is also a correlation between longer content and more shares on social media.
This infographic from SerpLogic identifies six key steps to creating successful long-form content:
1. Clearly identify your goals for your content.
2. Decide on gated (where a visitor has to fill out a form) or non-gated content.
3. Select a topic that will deliver value to your audience.
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