Infographic: What PR pros should know about typography and color
The typography on a website says a lot about that organization’s professionalism and implied intentions. Follow these rules of basic design to ensure you don’t send the wrong message.
There’s more to good web design than avoiding Comic Sans.
The typography you choose, as well as the color and other concerns, will convey a lot about your brand. For different cultures, color and style can have a wide range of implications.
For brand managers and PR pros it is essential to know your audience—and know the typography and palette that will grab them.
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