Infographic: The psychology behind online shopping
For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. Consider these helpful tips.
What factors drive a consumer to choose your product or service out of the crowded online marketplace?
Savvy marketers look for any competitive advantage. That means knowing the customer journey inside and out and understanding consumers’ needs and preferences. Even selecting colors for your website can have an effect.
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