Infographic: How to use emoji in your marketing messages
The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.
When is an emoji acceptable in marketing writing?
It never hurts to be a little entertaining when trying to sell your services or drive traffic to your site, but you also have to protect your reputation. If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers.
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