Infographic: How marketers vary on social media
How your organization uses online networks depends on whether your business model targets consumers or other businesses. Here’s how the two groups differ.
Is your audience mostly on Facebook or LinkedIn?
The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. Both types of organizations are on social media, but how they use online networking varies with their needs.
This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.
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