‘Huge gender gaps’ in wages persist in health care comms

The 2016 Career and Salary Survey—commissioned by Medical Marketing and Media—says HR executives in pharma, device and health care have painted a picture of an “an industry that can’t hire qualified people fast enough.”

Hiring managers—according to a post on MM&M—admit they are willing to poach social media stars from competitors. “They do everything but overtly come out and say, ‘If you’re good, you can name your price. We’ll meet it.” The post continues:

This would suggest an industry in the throes of an imminent salary spike. It all comes down to simple supply and demand, right? The more vacancies and needs, the better the professional (and financial) fortunes of anyone who can fill those gaps.

Consider a couple of highlights from the survey:

·The average salary for health care marketers this year dropped from nearly $143,000 to just above $139,000 in the previous year. That’s a decline of 2.6 percent.