How writing like a poet can help improve brand storytelling

The pressure to produce a constant stream of copy can drain the soul from any writer’s work, making their work feel mechanical, or even worse, boring to the reader.

One way to get around that is by getting back to the basics of quality writing.

“(People) are inundated by information, and they want authentic communication with other people, and so creativity can do that,” poet and content strategist Keisha-Gaye Anderson said during Ragan’s recent Virtual Writing Conference.

Anderson and her co-presenters – Volume PR founder Elizabeth Edwards and Oriana Leckert, head of publishing at Kickstarter – outlined several best practices for putting a spark into your writing.

Anderson, drawing from her experience as the author of four poetry collections, stressed the need to look beyond conventional structures and embrace the rhythm, imagery and playfulness of poetry.