UPS communications exec: Make the business case for diversity

Headlines are littered with organizations’ tattered reputations due to diversity missteps.

“[They’re] the culturally clueless missteps that make members of the misrepresented say, ‘Well, clearly there were none of us in the room when this decision was made,’” says Janet Stovall, executive communications manager at UPS. “There are examples everywhere.”

These missteps are especially important to avoid as more and more consumers seek out organizations that lead with values, also urging them to take stances on social and political issues.

You don’t have to have “diversity and inclusion” in your title to affect positive change, either. Stovall has been an effective advocate for these issues since her days at Davidson College:

So, how can your organization sidestep one of these moments and implement diversity and inclusion programs that work?