How to write the perfect blog post
Yes, blogs are still around. And still part of a savvy communications strategy for many organizations.
Because blogs are usually housed on an organization’s own website versus on an outside media outlet’s, consistent, strategic blogging can help with search engine optimization, lead generation, content marketing, customer engagement, brand awareness and establish thought leadership, according to Keisha-Gaye Anderson, a poet, author and communications strategist.
What blogs do
“Blogs are often a cornerstone of broader content marketing strategies, serving as a hub for distributing various types of content such as videos, infographics and podcasts,” said Anderson.
Blogs can help organizations communicate directly with their audiences without having to go through an earned media platform. The content is accessible, controllable and editable by the organization, unlike earned media.
They can also act as a method of building community or eliciting feedback from audiences via comments, which can be a valuable touchpoint.
What blogs look like
Anderson said that blog structures are often more flexible than other kinds of communications writing. They can often be casual, incorporating anecdotes and opinions as well as data.
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