How to select the right data to impress leadership

PR professionals today have more data at their fingertips than ever before. But the most important numbers are often the ones that matter to the bosses. 

Earning a media placement is great, however, the outlet and the nature of the story need to make business sense for your company or client. 

When planning your next pitch or social media campaign, take time to talk with your CFO and executive leadership team to make sure the PR approach best aligns with the company’s business priorities.