How to safeguard your reputation in a crisis
A reputation is easier maintained than rebuilt. Here is a guide for reclaiming trust and authority after a catastrophe and keeping critics from seizing the narrative—to your detriment.
Reputations are won or lost in the moment after a crisis.
In midst of your response, it’s easy to forget to protect your status and trustworthiness. Whether you win or lose, your reputation is far more within your control than you might think.
Crisis is the moment of choice—where your destiny is determined one way or the other.
When these situations present themselves, everyone is afforded a moment to make a decision without severe repercussions. It’s what follows your decision that matters greatly.
Manage the ‘Moment of Decision’
Crisis management is the management of the choices and criteria used to make them. You must ask the right question in the moment of choice.
Crisis management is the management of the choices and criteria used to make them. You must ask the right question in the moment of choice.
Every crisis is a business problem much more than it is a communication problem. You can’t communicate your way out, but must manage your way out, then communicate your actions to your audience.
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