How to maximize a celebrity or influencer endorsement

Endorsements can go a long way to attract customers.

A “celebrity” can very quickly generate brand exposure to large audiences. Such endorsements can increase visibility and generate content that can be used across a range of media platforms.

While it may sound like an expensive undertaking, when done right these partnerships can create high return on investments for businesses. Here are some ways to maximize an endorsement by a celebrity or influencer:

1. Keep it real.

Celebrities usually already have a personal brand. As a public figure, they’re already created a name for themselves based on their profession, interests and personality. To maintain authenticity, make sure your product or service is a fit for your targeted celebrity. Ask yourself: Would this person actually use and support your product or service? If not, then the endorsement won’t seem credible.

2. Access their fanbase.

While celebrities can be quite protective of their social media, if possible negotiate as a part of the endorsement deal a couple of posts about your brand through their personal channels. Make sure the posts seems authentic and use appropriate disclosures.