How to make maximum use of micro-influencers
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
This article originally appeared on PR Daily in June of 2018.
The rise of social media influencers is undeniable.
Yet, what’s up with this surge in brands linking up with micro-influencers?
The rise in micro-influencers is interesting to note because it seems these scrappy, relatable personalities are beginning to capture the attention of brands big and small—and are driving results.
In fact, once Instagram followers exceed the magic 10,000 mark, engagement starts to flatten out. (Sorry, Selena Gomez.)
Is the hype deserved?
Not only are micro-influencers more accessible from a price standpoint (top influencer Bella Thorne said she gets $65,000 per post), they can drive higher engagement than influencers with wider audiences.
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