How to build your personal brand—from A to Z
This guide can help you master the fundamentals of cultivating your reputation and the face you show the world, both in person and online.
This article originally ran on PR Daily in July of 2017.
Your personal brand is what people say about you when you are not around.
It is how the world sees you, your reputation, who you are, what you value and your unique perspective on the world. In today’s digital age, personal branding is not optional.
A powerful personal brand can steer your online identity and influence the perception other people have about you. It can help you earn a promotion, a new job, a new client, or a new speaking opportunity.
By establishing yourself as an expert on certain topics, you can become a “go-to” source of information. Creating your successful personal brand will require time and effort, but it doesn’t have to be difficult.
Follow this A to Z guide:
Accountability
No one should manage your personal brand but you. We are all chief executive officers (CEOs) of our own companies; your job is to be chief marketing officer (CMO) of the brand known as You.
Balance
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