How to avoid social media’s sophomore slump

Have you noticed the slump? You launch a Twitter feed and Facebook page, maybe you persuade your CEO to blog. It’s exciting. You attract some attention immediately — and then it goes quiet. The followers/fans stop coming; the comments slow; the enthusiasm fades. What happened? “Having now worked with over 400 companies … here’s our theory: Brands hit social stall points because they are using social media primarily to reinforce the existing ways they create value,&#8221…