How should PR pros talk about earnings?
Earnings is big news for most organizations, but pitching that data can be a tough sell. Here’s how to package your success for media outlets.
Earnings reports are often considered the realm of investor relations—but there’s plenty of room for PR moves, too.
When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets. Pitching your company’s report or newsjacking a tech giant’s announcement can earn you media coverage.
However, that doesn’t mean it’s easy.
Here are tactics to consider:
1. Add tension to the story.
A glowing earnings report alone probably won’t do the trick. You’ve got to find a unique hook. That could be bringing in a new executive with a great pedigree, positioning your company as trending in a way that opposes the rest of the industry, or pivoting after a challenging recent past.
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