How PR pros can help clients handle an unexpected media inquiry
Your clients or execs might be surprised, even to the point of uneasiness, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Why does a reporter’s call petrify us?
It’s human nature to feel put on the spot when you get a call out of the blue from a reporter. After all, most of us aren’t used to speaking with journalists every day, especially on the fly, so it might feel unnatural, even disquieting.
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