How PR pros can bolster relationships with clients
Whether you work for an agency or run a solo shop, a good relationship with your clients is crucial for success. Here are some tactics to keep your customers happy.
A good client relationship is like building a house.
You design the structure, get all the materials together, build a sturdy foundation and then slowly craft and add until you have a dream home.
It’s a fluid process, with a lot of elements and plenty of things can go wrong. Just one misstep or miscalculation can lead to a variety of non-ideal results, ranging from a creaky door to Grandma falling through the upstairs guest room floor.
Plus, as any good architect or engineer will tell you, sometimes even if you do everything right on paper, the house won’t be sound. Some unknown variable is off, and while technically everything is right, something is still very wrong.
Nuance determines the client relationship
The same is true in client service and the resulting client relationship. In most cases that unknown variable is nuance.
Officially, nuance is “sensibility to, awareness of, or ability to express delicate shadings (as of meaning, feeling, or value).”
Do you really know your client? Consider these questions:
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