How original research can bolster your PR efforts
It’s hard to get noticed in today’s media environment. By providing new data and fresh perspectives, you can land coverage from data-hungry journalists.
Working in media relations today can be a challenge.
With shrinking newsrooms and more PR practitioners than ever, getting a journalist’s attention can be grueling. Many experienced PR pros agree that we need new ways to garner their interest.
One underused tactic is incorporating the use of original research into our media outreach.
What is ‘original research’?
It’s information your brand or client creates and publishes for public consumption, says Michele Linn, co-founder and head of strategy at Mantis Research. In addition to positioning your client as the authority, it’s one of the most effective ways to garner backlinks, according to SEO PowerSuite’s Link Building in 2017 survey of 628 SEO professionals.
Plus, PR pros know that if there’s one thing journalists love it’s data.
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