How nonprofits and local institutions can effectively create Facebook pages that people will visit

Hey, nonprofits and local institutions: It’s worthwhile for you to create a Facebook presence, wrote Shel Holtz, co-host of the For Immediate Release podcast. Just make sure your constituents want to engage with your Facebook page. “The problem is that most local institutions — I’m singling out hospitals here for special attention — and nonprofits don’t do a very good job with their pages,” he blogged. “They certainly don’t put as much care …