How New Jersey’s governor manufactures viral videos
Check out New Jersey Gov. Chris Christie’s YouTube channel , and you’ll notice his clips have thousands of views, some even in the hundreds of thousands. Total views for his all of his YouTube videos top 2 million, with a video of Christie lecturing a teacher grabbing more than 750,000 views. How has he managed this? New York magazine explored Christie’s viral strategy. “Almost everywhere Christie goes, he is filmed by an aide whose job is to capture th…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.